What Does Realtor® Mean To You?

Bergen County New Jersey Real Estate


There is usually so much confusion when it comes to what the term Realtor® actually means.

I thought this article was a good explanation to share with all.


If you are new to the real estate world, and many are, the process can be quite overwhelming. Application and loans. Meetings and Showings. The terminology alone can be enough to confuse even the most savvy of people.

You may hear people use the names “Realtor®” and “real estate agent” interchangeably.

But did you know that not all agents are Realtors®? Let’s take a moment to find out what a Realtor® can offer you.
Yes, both “agent” and “realtors” are licensed professionals, but the term “Realtor®” is a registered trademark which means that your agent is a member of the National Association of Realtors (NAR). Founded in 1908, this association has now grown to over 1 million members.
Each year your Realtor® pays membership dues. These dues are well spent, as they go towards advocating for issues that matter to the association, as well as to economic and market research, helping Realtors understand their industry and improve their business, helping the public understand the value of working with a realtor, and of course, supporting Realtors at the state and local level.
Once a Realtor®, an agent is able to access a wealth of statistical information about markets and sales, all of which can be used to your advantage during the home buying or selling process. They can look up information regarding your local community, even on issues such as zoning, schools, and utilities.
What else does working with a Realtor® afford you? It ensures that your agent follows a code of ethics, the very one set down by the NAR. According to their website, realtor.org, “Realtors are pledged to a strict Code of Ethics and Standards of Practice.”
Those principles, in basic terms, are:

• Loyalty to clients;
• Fiduciary (legal) duty to clients;
• Cooperation with competitors;
• Truthfulness in statements and advertising; and non-interference in exclusive relationships that other REALTORS® have with their clients.

These agents also have access to some of the best properties. Through their MLS systems and on Realtor.com, you and other Realtors® across the nation have access to listings from near and far, depending on your needs.

The NAR notes, “Sometimes the property you are seeking is available but not actively advertised in the market, and it will take some investigation by your Realtor® to find all available properties.”

And finally, Realtors are known for customer satisfaction. An independent survey reports that 84% of home buyers would use the same Realtor® again.

That’s a good track record in a market with millions of agents.
Published: May 27, 2010
Written by Carla Davis
Realty Times

If you or someone you know is planning a Move in the near future, call your Pascack Valley experts, Lisa & Bob Hammerstein at (201)218-6802 or visit us on our website at www.HammersTeam.com. We'll be able to help you if you're Moving to any of the Pascack Valley towns in Bergen County New Jersey.


For more Local Information about the Pascack Valley area of Bergen County, New Jersey, call Bob & Lisa at (201)218-6802.

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Robert & Lisa Hammerstein • Sales Associates • Keller Williams Valley Realty
123 Tice Boulevard Woodcliff Lake NJ  201-391-2500

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